New Facebook - Black Country version group
June 2, 2009
Donato Esposito wrote: I would like to enter the following online campaign project for the awards nominations.
The issue that I had identified was a growing resentment from the Facebook community during summer of 2008 against the New Facebook version. I found this tool very useful in both personal and business use and did not want people turning away from Social Media without realising the full potential of the new functions. Yes, it didn’t look the same, but it had a lot to offer and I wanted the members to understand those positive benefits.
My solution to this was to have an idea that was humorous and at the same time embrace the new technology available. That being localisation. So, the innovative solution was to campaign for a New Facebook - Black Country version. After a month of launching my localisation group, Facebook released Facebook - Pirate version, which proved my theory that a localised version of New Facebook could be produced.
The tools I used initially were those within Facebook itself. The new code and also the group facility. I messaged about a dozen people, rather than spamming all my friends and was able to use my crowdsourcing skills to grow the group. Bearing in mind at the time of starting the group, Facebook only had approx 6,000 members in the Black Country region. As the group was gaining momentum, bloggers then started talking about us. All we had to do was come up with a local translation of various words and have enough members who would join our campaign.
The impact that this campaign has had includes;
- 1,000’s of new members have now joined Facebook and are taking part in the Social media phenomenon in both Facebook, Twitter and some now blogging. True Digital Engagement.
- the group has grown to over 31,000 members
- radio, press and TV coverage, so bringing in a new audience to Social Media
Overwhelming positive response to the New Facebook and embracing the new functions it now offers
New Facebook - Black Country version group can be found here http://www.facebook.com/group.php?gid=26253152091&ref=ts
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